Lions Clash, a university tournament series by UK esports organization Lionscreed, brings together the best student gamers from across the country to compete in a thrilling showcase of skill, passion, and glory. Designed to deliver epic moments and captivating stories, the event needed an identity that would amplify the excitement for both players and fans. I was tasked with creating the event’s visual identity, social media assets, and broadcast elements, ensuring a powerful, exhilarating experience that would resonate with the UK esports community.

The project direction drew heavily from Lionscreed’s bold brand, which I infused with heightened intensity to capture the competitive spirit of Lions Clash. For the logo, I took an unconventional approach: rather than leaning into obvious imagery like fighting lions or clashing swords, I designed a minimalist mark that blends into the background, allowing the talent and emotions of the tournament to take center stage. This subtle yet energetic logo reflects the event’s attitude.

To bring the tournament to life, I crafted dynamic social media assets to hype up the event and keep fans engaged with real-time updates, using vibrant colors and bold typography inspired by Lionscreed’s brand to create a sense of anticipation. The broadcast experience was the heart of the project, where fans witness the action live, and I focused on maintaining high energy throughout. I designed captivating broadcast elements, from overlays to transitions, ensuring every moment felt exciting and memorable, immersing viewers in the thrill of the competition. The result was a cohesive, high-impact event identity that elevated Lions Clash into a must-watch spectacle, celebrating the next generation of UK esports talent.