Fresh off a dominant victory in the NLC Division 1, Lionscreed set their sights on the EMEA Masters, a prestigious League of Legends tournament, aiming to cement their legacy in the UK esports scene. I was tasked with creating bold social campaigns and content to build anticipation and engage fans throughout the tournament, ensuring Lionscreed’s presence stood out in a competitive digital landscape. My goal was to craft a visual narrative that captured the team’s momentum and heightened the excitement for each match.

To differentiate from standard esports graphics, I developed a unique approach using custom-designed stickers to communicate key information in an engaging way. I crafted a comprehensive sticker set, each one visually striking as a standalone element yet seamlessly integrating with others to form cohesive compositions that reflected Lionscreed’s bold, energetic brand. For each match, I designed a three-part visual narrative: the first was a key art graphic introducing the matchup, featuring a dynamic sticker composition to build anticipation. After the match, this key art transformed into a win or loss graphic, with subtle distortions to the original design, visually conveying the outcome with a celebratory or dramatic flair. The result was a captivating social campaign that amplified Lionscreed’s journey in the EMEA Masters, engaging fans with a fresh, dynamic storytelling approach.