The Jordan Brooklyn Men’s Hooded Draft Jacket, a fusion of streetwear and performance, demanded a bold visual presence to stand out on social media. In this conceptual exploration, I transformed the jacket’s existing product photography into striking key visuals, highlighting its three color variants: red, olive, and black. My goal was to create a cohesive, eye-catching set of images that would capture the jacket’s urban edge and appeal to Jordan’s audience.

Starting with the original images from Jordan’s site, which featured a plain white studio background, I reimagined each variant against a vibrant, color-matched backdrop. The deep red variant gained a fiery background to amplify its intensity, the muted olive variant was paired with a tonal backdrop for a refined, earthy feel, and the sleek black variant stood out against a dark, sophisticated background. This approach created a unified visual language, with each color variant telling its own story while maintaining a consistent, modern aesthetic. The result is a set of social media-ready visuals that elevate the Jordan Brooklyn Jacket, showcasing its versatility and bold style with impact.